When Pop Becomes Protocol: SB19 Sings the Philippines into ASEAN’s Spotlight
As Manila prepares to host the 49th ASEAN Summit, P-pop powerhouse SB19 has been tapped to perform the official theme — a high-profile cultural statement that folds pop spectacle into diplomatic stagecraft. The selection signals both confidence in Filipino pop’s regional reach and a strategic push to present contemporary Filipino culture as a soft-power asset.